Beyond Ads: How AI, Intuition, and Ethics Shape Modern Marketing

In this episode of Innovation Fuel, hosts Dave and Gelareh sit down with Satvic Sinha, a global marketing leader and Head of Growth at Sora Satic.

With over a decade of experience driving growth for global brands like Samsung, Honda, Coca-Cola, and Reckitt Benckiser, Satvic shares how modern marketers can move beyond one-off advertising campaigns to build scalable, sustainable marketing systems.

He introduces his framework of “marketing as a system of levers,” explaining how brand awareness, customer acquisition, and retention each require distinct strategies across the customer journey. The conversation also explores AI in marketing, ethical automation, personalization at scale, and how to balance data-driven insights with creative intuition in today’s digital marketing landscape.

Key topics include:

• Growth marketing strategies for modern brands
• Marketing systems vs. traditional ad campaigns
• Customer journey optimization (awareness, acquisition, retention)
• Ethical use of AI and automation in marketing
• Personalization, data, and creativity in digital marketing